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Rakuten Games and Digital Will Announce Program Development Agreement to Expand HTML5 Gaming on Rakuten Viber

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Today, Digital Will Inc., a full-service development, marketing and games company based in Tokyo, announced that it has signed a program development agreement with Rakuten Games, Inc., a Rakuten Group company that produces high quality social games.

In this new content delivery collaboration, Digital Will will provide HTML5 game content from its "Wortal" platform to Rakuten Games for distribution on Rakuten Viber*. The collaboration will bring more than 30 carefully curated games to the platform by the end of the year.

* As of October 19, 2022, Digital Will is the sole partner company providing games to Rakuten Games.

In this new collaboration, Digital Will will provide the best platform possible for both players and game developers alike through Rakuten Games. An experienced veteran in HTML5 gaming, Digital Will brings enjoyable content to the table from an ever-expanding library of original in-house titles and onboarded third-party games. In addition, Digital Will brings an experienced hand to the management side, able to take lead on essentials like quality control, ensuring games meet all guidelines, and services for game developers like reporting, monetization and revenue distribution.

Digital Will's game library is packaged into a handy HTML5 Game Portal that is delivered via their versatile content delivery system dubbed "Wortal". Wortal is a complete system to remotely serve, manage and monetize interactive HTML5 content. With Wortal, website owners can easily add HTML5 games and other content such as quizzes, books and manga to their websites and manage that content through a dashboard that comes with built-in reporting. Publishers can quickly see which content their users are responding to, and as new content is added to Wortal, the entire network of publishers can switch content in and out of their Game Portal as they please. The platform is fully integrated with Google AdSense for Platforms so publishers can monetize content while engaging with end users.

Rakuten Games, Inc. is a game development and operation company established through a joint investment by Rakuten Group, Inc. and an HTML5 technology company based in Silicon Valley. In 2017, Rakuten Games launched its own social gaming platform that specializes in HTML5. In 2018, Rakuten Games began incorporating mini-games into the messaging app Rakuten Viber. In between messaging, users can now play interactive hyper-casual games both in single player mode or against friends.

Today's announcement is a major step forward in a unified vision to carve out a full-fledged place for HTML5 gaming in the industry, and raise the level of experience that gamers can have with HTML5. Through Wortal, Rakuten Games gains access to the management tools and game library of Digital Will, and can now distribute a wide variety of new games on Rakuten Viber. Furthermore, HTML5 game developers can now reach a bigger audience than ever before. By submitting their game to Wortal, HTML5 game developers can now tap into the combined network power of Rakuten's mobile app and Digital Will's wide network of web publishers all in one go.

The unification of gaming across web and mobile is still very much in the frontier stages, but Rakuten Games and Digital Will's united effort is sure to make a big splash throughout the gaming community. Looking forward, the two companies will continue to expand their library of excellent games and interactive content, and work to further develop HTML5's place in the industry.

Note: Available game titles may vary by country/region.

For more information about Wortal, click here

For more information about Rakuten Viber, click here

About Digital Will Inc.
Digital Will is a Software Solution Developer, a Digital Marketing Agency, a Game Publisher and a Product Innovation Lab. Digital Will delivers Creative Solutions to Digital Challenges, produces captivating Games, and builds powerful Products.

About Rakuten Games, Inc.
Rakuten Games develops and provides high quality social games accessible with one-click, without the need to download like a native app game. By partnering with a HTML5 technology company based in Silicon Valley, Rakuten Games develops a variety of games with unbeatable capabilities and innovation.

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