Struggling to get consistent signals from your customers on Meta platforms?
Is it getting harder to gain a clear picture of your audience?
Not getting the data you need to optimize for conversions?
Digital Will has the solution !
Make the jump from the pixel to the META Conversions API today!
Digital Will can get you integrated fast – putting you at the helm of the dynamic and dependable ZZG Signals Platform. No headaches or time wasted on costly coding and fixing mistakes
THE ZZG SIGNALS PLATFORM: CAPI made easy
The solution has arrived, but deploying CAPI can take weeks, or even months, of valuable time and resources, and if set-up incorrectly, runs the risk of inconsistent signals.
Digital Will is here to provide you with a fast and hassle-free connection to CAPI.
Get connected fast. Get started NOW.
Cookies in Decline
Signals, or event data from your ads and websites, give you the crucial information you need to know when and what type of customers are clicking. In the past this was done with browser cookies, but the writing's on the wall – cookies are out, and you need a new way to get those crucial signals.
CAPI: The Server-side Solution
For Meta platforms like Facebook and Instagram, the answer is already here: Conversions API.
Conversions API, or CAPI, is a performance marketing solution developed by Meta that sends signals directly from the server to Meta, taking cookies out of the equation.